This essay examines food labelling as a mechanism of responsibilization within Canada’s neoliberal framework, highlighting the tension between individual responsibility and corporate profit motives. It argues that while food labels are presented as tools for informed choice, they often serve marketing interests, undermining public health and exposing the failures of self-regulated markets. Through case studies and regulatory examples, the essay demonstrates the necessity of strong government oversight to protect consumers. Ultimately, it critiques neoliberal assumptions about free markets, showing how they burden individuals while enabling corporate deception.
