Consumer experience involves the interaction and engagement of consumers with a specific product, and it influences decision-making processes and outcomes (satisfaction, perceived benefits, and even brand loyalty). Customer responses often include sensory aspects, and uniformity is a big part of the sensory experience. Our partner, PureSun Farms, wanted to find a correlation between a joint’s structure and its “smokability” as a means to quickly identify defective or inconsistent batches of pre-rolls before they left the factory floor. We collected the data using a “smoking machine” that smoked the joints for us...
