2 THE VOICE, THURSDAY, MARCH 22, 2012 EDITOR SHAWN GILL ews & features Langara rebrand wins award College’s new advertising campaign gets international recognition By SASCHA PORTEOUS angara’s brand redesign has won an international award. Karacters Design Group, the company re- sponsible for the rebrand, re- ceived an honour of distinction in RE- BRAND 100’s global awards. REBRAND is the world’s most re- spected resource for brand transfor- mations. The REBRAND 100 awards honour design agencies that have done an exemplary job rebranding their cli- ents. The REBRAND website | states, “TLangara] was going through an iden- tity crisis. While it has had a good level of visibility among the local popula- tion, research revealed that it was un- clear what the Langara brand stood for.” In an effort to explain how Langara was special and unique, we came up with the tagline, “The College of High- er Learning,” said Chris Dallin, direc- tor of branding and design for Vancou- ver-based Karacters Design Group. The tagline describes a school that stands for more than just textbooks and lectures. It’s also about social in- teraction, problem solving and team- work, said Dallin. “A fundamental element is the brand identity. This is the simple word mark which we crafted and typed — Langa- ra. — with the period after it,” said Dal- lin. In addition to the brand identity and the tagline, the rebranding included rebranding Langara’s outdoor signage, website, smartphone application, course guide book, viewbook, letter- heads and business cards and mer- chandise like bags and notebooks. College spokesperson Ian Hum- phreys said in an email, “the [new] brand is centred around dialogue and the elements that convey Langara’s warmth, vibrancy and creativity.” “One of the ways to convey the warmth and vibrancy was to introduce the orange color palette which is a key expression of the brand: it’s energetic, warm and friendly,” said Dallin. Nursing student Olga Pena-Nuila said she likes the new brand, “the or- ange stands out. It’s bright and happy.” But not everyone on campus is hap- py with Langara’s rebrand. “Tam not a fan of the [tagline], ‘The College of Higher Learning.’ It should be implied, it’s an obvious point,” said math student Samantha Gaurilko. The awards were open to any re- brand launched between January 2009 and September 2011. OLGA PENA-NUILA Langara Nursing student 66 The orange stands out. It’s bright and [it’s] happy. sill SASCHA PORTEOUS photos The new logo and “simple” word mark of Langara College (left). The new Langara app, is available for free through iTunes (right). Marine Gateway will benefit students New supermarket and movie theatre among the highlights of development one stop from Langara By MICHELLE GAMAGE neouver’s trend of chic, eco- Yorena condos is moving closer to campus. The Marine Gateway project will de- velop the land at Cambie St. and South- west Marine Drive. Creating shops, restaurants, residential tow- ers, a supermarket and a movie theatre just one Sky- Train stop from Langara. The project is part of a the larger Cambie Corridor Plan that, according to a senior city planner, will develop ex- isting neighbourhoods along the Canada Line into thriving jung BAILEY urban areas, lower the city’s vehicle dependency and con- tribute to Vancouver’s green- house gas target. “Our real goal is to build complete communities around rapid transit, with no vehicle dependency,” said Jim Bailey. “We are expecting people to walk and bike and transit while living along [the Canada Line]. It’s all on the menu for becoming vehicle free.” Vancouverites were lining up Thurs- day afternoon in anticipation of Satur- day morning, when the 415 Marine Gateway condos went up for sale. The development sold out in four hours. Once the development is built, stu- dents will have easy access to a Cine- plex movie theatre if they want to kill time between class and a T&T super- market, restaurants and cafes to snack Vancouver senior city planner or dine at. “Tt caters to a lifestyle of not owning a car and still having access to a super- market, a job and other shops,” Bailey said. But with one-bedroom bachelor pads starting at $270,000, college kids living off Snickers and Kraft Dinner will not be able to afford a condo at Ma- rine Gateway. Affordable housing is part of Van- couver’s plan for developing the Cam- bie Corridor. The development’s fifth principle is to “provide a range of hous- ing choices and affordability,” said the Cambie Corridor’s document of planning principles. “But Marine Gateway doesn’t have any cooperative housing or social housing,” said Ryan Bragg, lead archi- tect of Perkins+ Will, the ar- chitecture company designing Marine Gateway. Construction on the project is expected to start in May, one year after the project was approved, and is expected to finish in 2015, said Bragg. “The plan will focus on opportuni- ties to integrate development with transit along and around the Canada Line to support the city’s goals of envi- ronmental sustainability, livability and affordability,” says the Cambie Corri- dor Planning Program website. A voluntary survey distributed around Cambie and Southwest Marine Drive by the Marpole Area Residents Alliance, with 178 completed surveys, found that 63 per cent of the residents agreed there should be major develop- ments in the area. However, 82 per cent said they’d prefer that the towers be shortened to closer to 29 stories in- stead of the planned 38. Artist’s rendition of the Marine Gateway shopping area. HIGHLIGHTS of the Marine Gateway development HM Provides 46 rental housing units and 415 condominums. ME T&T Supermarket, catering to an Asian clientele. HE Cineplex movie theatre with 11 screens, including three VIP theatres — where patrons can order alcoholic drinks to their seats — and one “UltraAVX" theatre with wall-to- wall screens. ME 12-floor, 230,000-square-foot office building. Source: PCI Real Estate Development SUBMITTED photo The project will transform abandoned industrial land. Water Day brings fresh awareness LSU promotes sustainable practices to mark today’s globally recognized event By QUINN MELL-COBB orld Water Day festivities at Whe: College are officially underway, focusing on water conservation on campus. Although World Water Day is offi- cially today [March 22], the Langara Students’ Union began their own fes- tivities with an afternoon seminar on the main floor of Building A last Thurs- day. Events then carried on through the week. At the seminar, Naoko Shiratori, the LSU’s environmental issues coordina- tor, commended the college for “show- ing great leadership” in working to- ward a more sustainable campus, and in particular for installing water bottle fill stations. “The installation of the filling sta- tions, [the] renovation of water faucets in the washrooms in A-building. Now the Students’ Union has finally moved towards getting one filling station in the [Students’ Union] building,” said Shiratori. She also stressed the importance of spreading the word about the college’s water conservation efforts. “Many of these services still need a lot of publicity,” said Shiratori. When asked if the LSU was working with the college to ban the sale of bot- tled water, Shiratori wouldn’t say. “Our interest is sustainability, so we do not want to take away services that students think [are] valuable. We are working to increase the awareness of [issues with plastic],” she said. Citing a survey conducted by envi- ronmental studies students last semes- ter, Shiratori noted that most students choose bottled water over tap because they think it is “cleaner and healthier.” “We need to educate ourselves,” Shi- ratori said. Dilemmas Im-parking Continued from page 1 parking passes,” said Zbar. “But in terms of availability, we haven’t heard much outcry.” Strachan said that one of the main reasons the college has not worked to- wards changing its parking policies is the effectiveness of the U-Pass system. “If a pass system was implemented, it gets rid of the incentive for students to take alternate transportation, like the bus,” said Strachan. “If a student wants to bring their vehicle, it’s their call, but they’ll have to pay to do it.” “We’ve been trying to reduce the number of vehicles on the road. If a pass system was in place, that goal could be put in jeopardy.” Douglas College controls its parking lots independently, charging a flat fee of $90 for a semester pass. Kwantlen Polytechnic University is also partnered with Impark, but stu- dents are able to purchase semester passes from $125 to $395, depending on if they want a reserved spot or not. Strachan said many students are parking illegally on residential streets to avoid parking fees. “The city used to go out and ticket all the time,” said Strachan. “Now the residents have to identify vehicles that don’t belong.” Strachan added that the college will be sticking with its current system for the foreseeable future, or until a more effective and beneficial one comes along.